Privacy Policy

Last updated on 27th Mar, 2014

Our approach to Privacy

Your privacy is important to us.

As a Latvian company operating globally, we strictly comply with Latvian privacy laws but we also strive for global best practice.

This privacy policy sets out how we handle your privacy. By using our Services you consent to the practices set out in this policy.

Children: Remember to be smart and safe online. Never give someone your information without first asking your parent/guardian if it is OK. Unless you have permission, don't give anyone your photo, or tell anyone your name, email, home address, telephone, your school or any other information about you that they could use to contact you either online or in the real world.

If you want to enter one of our competitions, make sure you ask permission from your parent/guardian before you enter.

Parents: We are committed to the safety and privacy of the children who use our Services. We encourage parents/guardians to actively monitor their children's online activities. See more information below about children's privacy.

1. What Information Do We Collect?

1.1 Information You Give To Us

We receive and store any information you give to us, such as when you:

1.2 Information Collected Automatically

We receive and store certain types of information automatically when you interact with us, such as:

1.3 Information From Third Parties

Sometimes we collect information about you from third parties, such as Apple, Inc, Facebook, or Google, Inc. We collect this information so that we can deliver services to you that you have requested. We collect this information:

2. How Do We Use Your Information?

We use the information we collect about you:

We may provide aggregated or anonymous information to third parties for the purposes of developing and delivering targeted advertising. We do not provide your personal information to advertisers.

We may use information held about you to verify your compliance with our Terms of Service.

2.1 When Do We Disclose Information

We may disclose the personal information we hold about you in the following circumstances:

2.2 Childrens' Privacy

We do not knowingly contact or collect information from children under 13 without the explicit permission of their parent/guardians. If you believe that we have inadvertently collected such information, please contact us so we can promptly obtain parental/guardian consent or delete the information.

Our child-safe games:

If you permit your child to use one of our Services that is not labelled Child Safe, you should disable in-app purchases on your phone and actively monitor your child’s use. You should also familiarise yourself with this privacy policy, as by permitting your child to use the Service you consent to this privacy policy on their behalf. If you don’t agree, please do not permit your child to use this Service.

2.3 Third Party Services

When you use our Services, you might also use third party services, such as Facebook, Twitter, Game Center and companies that advertise in our games. We do not control how they interact with you and you should ensure that you consent to the terms of use and privacy policies offered by the third party services before providing them with your information. You acknowledge that we are not liable when third party services use information you provide to them.

We encourage you to be careful about the protection of your own personal information when using third party services such as social media platforms.

We work with certain business partners and information collected from you may be shared through these partnerships. Where we share your information with our business partners, we direct them to protect your information in the same way we protect your information and require them to comply with all applicable laws when handling your information.

Some of our business partners are outside Australia. Below is a list of some, but not all, third parties that we actively share user information and site usage data with (this list is subject to change):

2.4 Marketing, In-app Purchases & Opting-Out

2.4.1 Direct Marketing

Sometimes we will use your information to tell you about our Services and our news, such as new games we are launching, events we are running, or merchandise we sell. You can opt-out if you don’t want to receive this information.

2.4.2 In-app Purchase

Some of our games offer in-app purchases. Examples of in-app purchases are items you can purchase (for real or in-game currency) or other additional features. If you don’t want to make in-app purchases, don’t use these paid-for options and consider disabling in-app purchases on your device.

2.4.3 Opting-out

Ways to opt-out of our Services:

If you need help opting-out please contact us at [email protected].

2.5 Storage & Security

We store information on servers in Australia and in the Unites States.

Security is important to us and we strive to protect both your information and our information in the best possible ways. But there are inherent risks in transmitting information over the Internet and it is possible that we could be hacked. You should feel comfortable with this level of risk before you provide information to us, or use our Services. If you are not comfortable with this risk, please do not use our Services.

2.6 Access & Correction

You may request access to your personal information at any time by sending a written request to our Privacy Officer by mail at MadSword by facsimile by email to [email protected].

We may charge a small fee for providing access if it requires a significant amount of time to locate your information or to collect or present it in an appropriate form. We may decline your access if there are reasonable grounds for us to do so.

If your information changes, let us know so that we can update our records. If you would like us to de-activate your records that we hold, please tell us. Once de-activated your data will not be accessible. However, due to system backups to various types of data storage media, your data may in some circumstances remain on these types of data storage media. There may be circumstances where we decline to de-activate your records.

3. Complaints

If you have any concerns or complaints about your privacy please contact us by:

  1. Sending a written request to our Privacy Officer by mail at:

    MadSword

  2. Email to [email protected]

Our Privacy Officer will respond to your complaint within a reasonable time after we receive it, provided you supply return contact details. If you do not provide return contact details, we will be unable to respond to your complaint, although we will consider its content.

4. Updates to this Policy

We will update this Privacy Policy from time to time. These updates, will take effect from the date of issue on our website at MadSword.com. Please check back regularly for updates.

5. Addendum: Definitions

Advertising Identifier
A unique ID that is generated for your device to track activity by advertising companies to improve their service in game.
analytics
Interpretation and interpolation of unidentified data to predict and isolate trends relating to game play and app use.
disable
Remove and further restrict access provided by our Services by actioning the specific request.
Game Center
A central game hub that retains information regarding game play statistics that is openly shared with the user. This includes high scores, global leader boards, friend’s lists and in-game achievements.
in-app purchase
An in-game system that allows exchanging real money for virtual goods or in-game currency.
MadSword ("us")
MadSword its assignees, licensees, successors in title and subsidiaries.
Media Access Control (MAC) address
Is a unique identifier assigned to network interfaces for communications on the physical network layer.
Services
Services offered by us and includes our games, websites and related services.
stop following
An action provided by Twitter and Facebook that allows a user to remove their name from a persons follower list. As a result, the user will not receive further communication or further tweets from the person they have stopped following.
Storefront
An online business presence for sales. We work with the Apple App Store and Google Play storefronts as their primary storefront for sales but our games are also available on Amazon App Store and Windows Phone Store, among others.
Terms of Service
Rules and conduct standards that are defined that one must comply with to use the service.
third party services
Services provided by a provider that is not owned or controlled by MadSword
tweets
Text based comments provided by users on the Twitter platform
unlike
By clicking 'unlike' on Facebook you are removing your connection with the business, brand or product's page that you had previously liked, you will no longer receive updates from that page and your name will be removed from their list of likes.



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